ART DIRECTION ｡ PHOTOGRAPHY ｡ MUSIC VIDEO ｡
Photo Project
+ Direction
Artist portrait - Zeina, Octopizzo, Naomi, Visrei, Gion, Instupendo, KAE SUN, Audrey, Magi
Fashion- Take me to the moon, PAP Digital Art and Photography Magazine, Hey I’m damaged, Haute Punch Photography Art Publication, Rue yi, YOUANDZMI, 1996, In between two lands, MK culture, Eclipse, Sukeban Magazine Photography Art Publication
,clownfish, Street Dreams Magazine Photography Art Publication
more...
Personal project
and collaboration - Dialogue avec la communauté sino-montréalaise with Ville de Montréal, Joy ride with SS22 little Burgundy, Boys cry too, boysbygirls magazine (UK), Closure for myself, A Sticky Rice x Little Burgundy concept
Music video
+ Directiom
ACT II EP by Gion : I hurt you, I don’t deserve you, Kiss tonight, A dream ruined indefinitely, Same way
Directed - Wanted Man - Adeline, Drunk on Xmas, ACT III EP by Gion : I get attached too easily, She’s not there, Wonder love, what we thought we were, ‘Ephemeride‘ (30min), 30 Visual videos, Present at the Opera Theater Du Mirror, Montreal,
Personal short film: WOMEN AND HAIR (in progress)
RECENT WORK
[selected works]
Product design
Cha - Bamboo chair
a furniture piece designed for all space
Tiny Lounge
brings comfort to small spaces
Heartbeat Lamp (experimental design) lampshade combines sculpted rice paper with a knitted merino wool stand.
JAWN
bento refined, Effortless Lunch Storage
FAN
The activism tool
Web design / development
SereniLily
is a digital art therapy platform designed to offer moments of calm, clarity, and emotional care in an increasingly overstimulated world. In the face of constant notifications, rising responsibilities, and mental fatigue, SereniLily provides a soothing, low-pressure space for users to pause, reflect, and heal.
Wildlife creatures
use diverse content strategies—such as articles, videos, infographics, and interactive quizzes—to raise awareness about the ethical issues surrounding zoos and safaris
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SERENILILY
A digital art therapy platform designed to offer moments of calm, clarity, and emotional care in an increasingly overstimulated world. In the face of constant notifications, rising responsibilities, and mental fatigue, SereniLily provides a soothing, low-pressure space for users to pause, reflect, and heal.
Inspired by the tranquility and resilience of the lily flower, SereniLily offers more than just a digital experience—it’s a therapeutic escape, a mindful companion, and a mental wellness toolkit in one. By combining emotional intelligence, interactive design, and multi-sensory healing, SereniLily empowers users to manage their emotional well-being, build mindfulness habits, and reconnect with themselves—anytime, anywhere.
[ Experience ]
Jennifer Li is a Chinese-Canadian multidisciplinary artist with over 10 years of experience in photography, design, art direction, and branding. Rooted in visual storytelling and conceptual thinking, I specialize in crafting impactful brand experiences across digital and print platforms. My background in product training and team collaboration strengthens my ability to communicate ideas clearly and creatively across media. I also have beginner-level experience in web design and front-end coding.
Outside of my professional work, I find inspiration in everyday creativity—whether through cooking, flower arrangement, or redesigning interior spaces. These personal passions reflect my attention to detail and my love for thoughtful, human-centered design.
Proficient in Adobe Creative Cloud, Microsoft 365, Rhino, HTML, JavaScript, Figma, and social media strategy.
[ Location ]
Montréal, QC
[ Contact ]
siufantome@gmail.com
[ X ] @siufantome
[ Languages ]
English / French / Mandarin / Cantonese